hiSbes' got a brand new bag...


We have launched a trial with hiSbe, Brighton’s ethical supermarket. Grab your Bag Re:Born at hiSbe, fill in our survey and get a chance to win a hiSbe £300 voucher book!

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Bag Re:Born gives convenience shopping a sustainable new twist.

It is a clever carrier bag that converts into a 60-litre sack.

Use as your everyday reusable shopping bag and transform it at home
next time you need a larger bin-liner or recycling sack.

Dual Use

2-in-1 product combining a reusable shopping bag & 60-litre sack


Less Waste

Prevents the need to make separate products, made from 100% recycled plastic waste

What's not to love?

Convenience just became friendlier, for your pocket and the planet

Bag Re:Born

A 60-litre sack cleverly disguised as a reusable shopping bag

The magic is in the transformation

Convert from standard shopping bag to large functional sack.

Reuse for:

  • recycling
  • household waste
  • storage
  • charity

Convenience just got a sustainable twist

Here at Bag Re:Born, its our mission to help consumers and retailers
reduce the amount of single use plastic bags going to waste in the supply chain.
So our inventor bods came up with this clever little solution.

Why buy 2 when 1 will do?

The innovative design combines two of the most short-lived plastic products
on the planet, in order to extend the user lifecycle of both
the carrier bag and the household sack.

Welcome to the world of Bag Re:Born – the 60-litre sack
cleverly disguised as a reusable shopping bag.

The Problem

  • Have you ever thought about how many plastic bags pass through your household every week? Then also the amount of bin-liners and refuse sacks?

  • How many times do you forget to bring your reusable bags with you?

  • How many plastics bags are left accumulating in your kitchen cupboard at home?

Did you know, in UK supermarkets alone, consumption of retail carrier bags totals over 8.4 billion each year, whilst refuse sacks and bin-liners total a further 5.4 billion!

UK Retail Carrier Bag consumption

UK Refuse Sack consumption

An estimated 98.6 billion plastic carrier bags were placed on the EU market in 2010,
amounting to each EU citizen using 198 bags per year.

The Solution

  • Bag Re:Born gives convenience a sustainable twist.

  • Combining two of the most short-lived consumables on the planet, it’s the perfect choice when caught on the hop without a reusable bag.

  • Ideal for unplanned shopping trips or impulse buys, it helps reduce the number of forgotten bags in your kitchen cupboard.

  • No need to buy bin liners – convert Bag Re:Born, save money and give your bag an extra use.

Convert Bag Re:Born at home next time you need a bin liner or recycling sack.

From Bag to Sack

in 3 simple steps

1. Peel stickers

Remove the retaining stickers on both sides so that the bag can be super-sized, keeping the coloured handle at the top.

2. Tear Perforation

Tear the perforated strip located next to the coloured handle to form the opening of your new 60-litre sack.

3. Snap handle

Cut or snap the coloured handle in its centre to create two new tie-top handles.

There are always going to be occasions when shoppers are caught short on the carrier bag front. A last minute decision to buy groceries on the way home, an emergency dash for dinner party ingredients or simply forgetting to take bags out on a shopping trip are all perfectly valid reasons that people may need to buy a carrier bag at the checkout. But rather than paying their five pence for a bag they will use once, we would urge consumers to think about better, more useful, more sustainable alternatives like Bag Re:Born.

Richard Simmonite

Creator & CEO of Bag Re:Born, Bag Re:Born

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